How a Brisbane sliding door repairer went from page two to #1 on Google in six weeks
Researching what customers ask, taking apart the competition and building a connected set of pages, in stages.
The challenge
Our client has repaired sliding doors across Brisbane for 15 years and has a loyal customer base, but its website was stuck. When we started tracking 30 key searches, only 3 were in Google’s top three, and the most valuable ones sat on page two, where very few people ever click: “sliding door repairs brisbane” was 13th and “sliding door repairs near me” 16th.
The map results were no better. A 9 by 9 grid scan across Brisbane found the business in only 35 of 81 locations, with a 0% share of the top map spots. Under the surface, duplicate pages competed with each other and the homepage tried to rank for everything at once.
The game plan
Research what customers ask
Map close to 40 Brisbane sliding door searches by volume, difficulty and intent, give each one its own page, and structure pages around Google's "People also ask" questions.
Take apart the competition
Compare the top-ranking competitors section by section to find what customers were asking that nobody answered well.
Build connected pages, in stages
Rebuild the main Brisbane page and redirect the duplicates, build 90+ directory listings, then add roller replacement and repair vs replace pages.
Rolling out the strategy
Before writing a word, we mapped close to 40 search terms people use to find sliding door help in Brisbane, with volume, current ranking, difficulty and intent, and assigned each one to a single page so no two pages competed. We studied Google’s own results for each search, including the “People also ask” questions and AI Overviews, and compared the top-ranking competitors section by section: what they all covered, what only a few covered and what customers were clearly asking that nobody answered well. That last group is where the biggest openings were.
Then we built in stages. First we rebuilt the main Brisbane repair page, launched a sliding glass door repair page and redirected the duplicates. The following month we built more than 90 directory listings with consistent business details and optimised the Google Business Profile. After that came roller replacement and repair vs replace pages, and a homepage rewritten for broader searches.
The research did most of the heavy lifting. Because every page was built around questions customers were already asking, and that nobody else was answering well, Google had a clear reason to rank each one, and the results came quickly.
The results
From page two to the top three
We track 30 Brisbane sliding door searches. Within six weeks, the number in Google’s top three went from 3 to 13 and the number on page one from 11 to 18. The biggest movers were the searches customers use most: “sliding door repairs brisbane” (13th to #1), “sliding door repairs near me” (16th to #1), “sliding glass door repair” (12th to #2), “brisbane sliding door repairs” (15th to #2) and “fix sliding door” (23rd to #2).
Visibility up four times in six weeks
Across those tracked searches, the business’s search visibility in Brisbane went from 8% to 35% in six weeks. The map results followed: on an 81-point grid across Brisbane, its share of the top local map spots went from 0% to 21% in about five weeks.
The searches that book jobs, at the top of Google
Seven of the searches customers use when a door is stuck moved into the top two in six weeks. “Sliding door repairs brisbane” went from 13th to #1, “sliding door repairs near me” from 16th to #1 and “fix sliding door” from 23rd to #2. These are people ready to book a repair, and the business is now one of the first names they see.
We researched what Brisbane customers search for, took apart the competition and built the pages in stages. Seven key searches reached #1 within six weeks.
Ready to see what's possible for your business?
In 30 minutes, we'll identify the biggest gaps in your marketing and give you a clear picture of what to do next.
Book your free strategy call